Luke Eid leads Digital Arts Network, TBWA’s branded digital capability that encompasses over a 1,000 digital specialists across six continents. Luke is also the Global Director of Innovation for TBWA, where he is responsible for the overall development and integration of digital and emerging products & services for global clients and the network of 300+ offices.
Luke has a history of building successful companies beginning with his own digital media startup in Australia before joining the TBWA network in 2007 via TEQUILA (now Digital Arts Network). Luke helped spearhead the Sydney agency to become one of the most awarded digital shops in the country before later moving to Asia to launch Digital Arts Network Hong Kong and develop the region’s digital capabilities. During his time in Asia Pacific, Luke led business across Nissan, Infiniti, Pacific Brands, CSL, Coach and Standard Charter Bank.
In his global role, he is directly involved with TBWA’s network clients and also oversees digital and social business for Nissan United, a dedicated Omnicom cross-agency unit assigned to lead Nissan globally.
Luke is passionate about technology that doesn’t get in the way and how tech can improve human life. He lives in New York with his much more talented photographer wife, Josie and adopted stray dog from Hong Kong, Harley.
You can catch Luke at @l_3id or sharing thoughts on innovation at @inobites.