As President International, Perry works to globalize TBWA’s offering around core strengths such as design, luxury, content, and health & wellness, and to optimize its diverse networks, including Digital Arts Network, Integer, and EG+. Additionally, Perry leads the global operations and M&A practices for TBWA.
Perry has helped steer many groundbreaking initiatives within the Worldwide group, including Integer in global shopper marketing, EG+ in multimedia production and TBWA\WorldHealth in the healthcare sector. Under his direction, new developments such as Gamelab —a producer and publisher of games that involve active brand placements—and the interactive window-shopping platform Wi\Sh have proven very successful in the region. During his tenure in Europe, world-class partners such as Heimat in Berlin and Mother Tongue in London have been acquired.
Perry started his career in marketing informatics and is a specialist in how brands should behave in the new media landscape. He joined TBWA in 1995, thanks to a reverse takeover of the Dutch arm of the network by his agency, Campaign Company. In 2001, Perry became President Central & Eastern Europe and CEO of TBWA\Germany and in five years helped to double the size of the region.
In 2006, Perry became President Europe and COO International, just after being named “Advertising Man of the Year” in Germany.